Even though the portal depends almost entirely on online advertisement for revenue, its country director Leon Tan said with the continous consolidation in the Internet market, Lycos Malaysia is looking at getting the "lion's share" of the online ad market. Internatioal Data Corporation IDC had indicated that online advertising spending by dotcoms in Asia Pacific last year was down 34 percent from , and that it's forecasted to drop a further 51 percent in IDC also stated earlier this year that the advertising market should be able to "correct itself" as more traditional brick-and-mortar companies begin to view online advertising as a good alternative to offline advertising. He added that Lycos Malaysia hoped to break even by the end of next year, mainly by churning revenue via online ad sales.
Lycos M'sia keeps faith with online ad biz model
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